Big Tech Breakup? “U.S. probe of Google’s online ad dominance…”

Google’s control over the market has long hurt the profits of smaller advertising technology companies who must appease the No. 1 online ad firm to be profitable, and online publishers who need Google’s search reach and ad tools to build an audience and make money on their content…

Google is expected to capture 37% of the $129 billion spent on online ads in the United States in 2019, compared to 22% for No. 2 Facebook Inc and 10% for No. 3 Amazon.com Inc , according to ad research firm eMarketer…

The U.S. government is gearing up to investigate the massive market power of Amazon.com Inc, Apple, Facebook and Google, sources told Reuters on Monday, setting up what could be an unprecedented wide-ranging probe of some of the world’s largest companies…”

http://news.trust.org/item/20190603202653-oclic

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