“Rise of Ad-Blocking Software Threatens Online Revenue”

“…h one in five smartphone users, or almost 420 million people worldwide, blocking advertising when browsing the web on cellphones. That represents a 90 percent annual increase, according to a new report from PageFair…

The use of ad-blocking software has divided the online world. Supporters say it allows people to get better access to content without having to suffer through abrasive ads. Opponents, particularly companies that rely on advertising, say blocking ads violates the implicit contract that people agree to when viewing online material, much of which is paid for by digital advertising.”

Those ads also carry malware and viruses sometimes. That’s one of the reasons why people use ad block. If these companies hate ad block just wait until people start using cookie block. I wonder do these people realize without ad block the people using it wouldn’t visit their website. Do they understand this? No traffic is worse than no advertising.

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